Why Photos Are the Most Important Part of Your Event

A picture is worth a thousand words, with photos immediately sharing the tone, style and success of an event, in a way that no other medium could. Whether you’re planning a personal event such as a wedding or christening, or a business event such as a conference or performance, ensuring that it is fully photographed will be essential to forming positive long-term memories in your attendees. Photography documents your event journey, affords immortality and captures details that you might otherwise not even notice. Here are just some of the reasons why event photography is so important: 

Photography Makes Memories 

There’s a reason that a woman will never be photographed more than she is on her wedding day: this is because taking photos is one of the very best ways to memorialise special and unforgettable moments. Photography acts as a portal to the past, ensuring that treasured details that might otherwise be forgotten will live on forever. Photos can be shared, saved, and kept. If you are making memories at an event, and want to ensure that your guests won’t forget it, then the best way to do this is with photography. 

Photography is a Great Marketing Tool 

Photography increases engagement and instantly tells your target audience what your event, or your business, is about. You’re more likely to order a pizza from a company that includes a photo of a pizza on their flyer.  You're also more likely to attend an event where you have seen photos of other event attendees having a great time. From a pure marketing perspective, ensuring that you have photographs of every aspect of your event will be integral to selling the event. 

Photography Encourages Event Attendance 

If you are hosting an event that runs on a regular basis, then photography will be integral to growing and encouraging event attendance. Humans are naturally visual creatures and will seek out imagery, particularly when assessing the value of an event. The more photographs you have of your event, the more likely it is that people will attend. This is supported by statistics: images promoted on Facebook get 352% more engagement than links promoted without images. And web content containing images attracts 94% more views than account content without associated imagery. This clearly demonstrates that the more images you can gather from your events, the better. 

To gather as many photos as possible from an event without the expense of using professional photographers on a regular basis, why not consider using EventsAlbum? EventsAlbum is an online album where your guests can easily share all their photos from your event. You simply set up the event, create a QR code which you share with your event attendees, and then they scan this to share their photos with you, enabling you to see your event not only from a brand-new perspective but from a wide range of different perspectives. EventsAlbum is a great way to add value to your event for attendees and to gather as many photos as possible from the event at the same time.