Techy Ways to Improve Your Corporate Event

1. Projection Mapping 

Projection mapping is an innovative augmented reality technology that is used to create backdrops and screening that will create movement and excitement in even the most workaday event venue. Use of projection mapping is incredibly on trend right now, for a variety of reasons. Firstly, it is a much more affordable way to create a huge visual impact in your venue when compared to traditional design and setting tools. You can cover the whole room in your corporate branding without having to involve a wide range of different vendors. What’s more, because it is a relatively new technology, projection mapping can help your event to create a buzz on social media. Attendees will be keen to share their photos and video of the mapping, creating a powerful organic marketing tool for your event. 

2. Harness the Power of QR Code Photo Albums

Giving your event a dedicated QR code is a great way to harness technology for the convenience of your guests. EventsAlbum is an online album where your guests can easily share all their photos from your event. Your guests can simply scan the dedicated event QR code and then upload images when they wish. Sharing images across your corporate events in this way is a great way to boost employee morale, promote your events and your business to other potential employees or even investors, and establish a great corporate culture. This is a fun and convenient use of technology that is easy to implement, and that your employees are likely to appreciate. 

3. Hosting Hybrid Events 

During the coronavirus pandemic, necessity forced many corporate events online. Whilst event planners and employees alike are pleased to see ‘real’ events return, what this has shown is that technology can be used to incorporate digital elements into your events. The benefit of this is that you can reach a bigger audience: remote employees that were unable to attend the event, for example, can still be involved. Those people who enjoy your event remotely this year will be more likely to attend in person next year, helping you to increase your event attendance too. A final benefit of this approach, of course, is that streaming an event can be an incredibly affordable option, significantly reducing your cost per attendee.

4. Automated/Digital Surveys

Finally, technology can be used to help event planners to automate many of their processes. 89% of businesses using event technology save roughly 200 hours per year. Automated and digital survey technology is a great example of this. Automated surveys, as the name suggests, automatically collect data from your attendees on your behalf. This is a great way to gather feedback from your attendees about your events, without having to put in the man hours yourself. They are time and cost effective and provide wide geographical access, enabling you to quickly reach out to attendees all around the world.