Launching a new brand or product is an incredibly exciting time, but for your product to get the reception and recognition it deserves, you must ensure your launch day is a success. One of the most significant ways to do this is to think about the imagery that you will both share and gather on your launch day, ensuring that this perfectly reflects the vision you wish to create for your brand.
We know that visuals impact buyers' behaviour. But the power of social media has demonstrated that customers place more value on seeing real users interacting with a brand, rather than on formal e-commerce imagery. User-generated content is considered 35% more memorable than content from professional marketers. For this reason, gathering user-generated content for your brand is incredibly valuable, and there’s no better time to do this than at your launch event.
Gathering User-Generated Content
EventsAlbum is a website that will enhance your launch party, allowing you to capture your event from your guests’ points of view. EventsAlbum is an online album where your guests can easily share all their photos from your event, and it’s so easy to use. You simply set up the event and create a QR code that you share at your launch party or event. Your guests can then scan the QR code and share their photos straight to your events album. This is an easy and convenient way to gather all your guests’ user-generated content in one place, and then access it whenever and wherever suits you.
Using shared photo albums is a great way to gather imagery from your launch event because it gives you more control over the photos that you choose to share with a wider audience via your own social media accounts. Whilst it’s hard to control the content that your event guests share via social media, you can control what comes from your brand directly.
Sharing Your Launch Day
One of the best ways to get to know your customers better is to get social with them: that’s why launching a product with an event is such a popular choice. And whilst the majority of your customers won’t be invited to the event, your photos will give them a window into it. Consumers build a relationship with your brand on a personal level and sharing the details of your launch event provides the opportunity to share your brand personality: Are you fun, playful, or flamboyant? This will all be reflected in the type of party you throw.
Other ways to ensure that your launch day images add as much value as possible to your brand include using your brand colours in your event décor and props, so that these will be prominent throughout those images, and making your party memorable with a unique and shareable theme. Don’t be afraid of using social media to bring real-time visibility to your event, using those images you gather from EventsAlbum to choose and curate the very best possible photos of your event.
Visit the EventsAlbum website to find out more about how this unique shared photo album could enhance your product launch day.