When you’re promoting your brand at an exhibition, trade show, or any other event, it is important not only that you attract visitors, but also that you engage with them once they’re at your stand. If you don’t have the tools to engage your visitors, then they won’t spend very long at your stand or spend long thinking about your brand. This would be a wasted opportunity. But how can you engage visitors at your event stand? Here are our three top tips:
Provide an Interactive Element
Visitors cannot engage with your event stand unless you provide them with something to engage with. For this reason, every good event stand should have some kind of interactive element. For some brands, the right interactive element will be easy to identify: a ball throwing competition if you’re promoting a ball game, for example, or a digital quiz to promote your online brand. For some products, you may have to think a little more outside the box to identify the right interactive element for you. Popular options include digital games, augmented reality, digital quizzes, surveys and social media interaction. There is a whole industry dedicated to providing interactive technology for exhibits and events and, if your budget allows, these can be a great way to boost your visitor engagement.
Gather Imagery
They say a picture speaks a thousand words, which is certainly true when promoting your event stand, particularly on social media. Encouraging your visitors to take photos of your stand and your products is a great engagement technique. But you could elevate this engagement by using EventsAlbum to gather those photos taken by your guests and then use their images for your own promotion. EventsAlbum is an online album where your guests can easily share all their photos from your event by scanning a prominently displayed QR code. Not only is this a great and affordable form of visitor engagement, but it also helps you to generate an abundance of images of your event stand from a wide range of different perspectives. To further enhance this engagement on a tight budget, and encourage your visitors to use your EventsAlbum QR code, why not have a competition for the best photo taken at the event, with the winner receiving a small prize?
Demonstrations and Giveaways
Finally, everyone loves a freebie, and event visitors will historically make a beeline for stands where exhibitors are giving away products. These can be as small as sweets and stationery or as large as USB sticks and water bottles, depending on your brand and your budget. Once you have a captive audience attracted by your freebies, why not use this as an opportunity to demonstrate your product? Product demonstrations are also popular and will help you gain the interest of passersby, engage with visitors, and increase footfall to your stand. These two techniques often work well in conjunction with each other, though if your budget is small you could opt to use either demonstrations or giveaways, rather than a combination of both.