The benefits of sharing photos via a QR code at corporate events

Industry statistics report that nearly 13% of all of Europe’s QR code users are UK-based. And in 2022, for example, 10 million of us used these little black-and-white boxes of pixels for various reasons, including at business events, where they have myriad uses.

QR codes are digital barcodes which store information in pixels within a grid. Cameras on smartphones scan QR codes to trigger an action; for example, clicking on a link. And while you also need an app to convert the code into meaningful information by reading it, these days that functionality is typically built into most camera apps.

One key use for QR codes for corporate events is the ability to share photos. They allow delegates or attendees to share their shots of these occasions in one digital place. Here’s why it’s always worth having a great pictorial account:

• - Pictures provide a tangible record which you can use in promotions and marketing, for example via social platforms.
• - They’re effective in showcasing the occasion’s atmosphere.
• - They engage employees, while also attracting potential sponsors.
• - They document key moments for future reference.
• - They enhance your brand’s image while forging and strengthening connections with stakeholders.

By encouraging people to contribute actively to a conference, exhibition, awards ceremony or similar, you provide a natural icebreaker which will get people to talk to and network with one another. They become more engaged and involved as participants on the day rather than passive spectators, creating instead of consuming content.

You can also make the occasion more fun and entertaining, for example by integrating QR codes into your event space so guests can upload their pictures.

There are other benefits, too. For a start, these photographic contributions broaden the record you have of your day. You may well already have an official photographer covering the occasion, but with attendees’ contributions, you’ll also have some more informal shots that you may not otherwise have captured.

For both organisers and those attending, all images are centralised in a single digital location, making for a seamless, hassle-free experience. You can access pictures at any time and from anywhere.

You can also display photos in real time, heightening the sense of excitement at an event as you record it as it unfolds. Many solutions allow you to review images before displaying them in a rolling live gallery.

The other bonus is that QR codes are highly secure. You’ll have the peace of mind of knowing that all content remains in safe hands, leaving you to concentrate on the most important thing of all – the success of your event.

At EventsAlbum, we make sharing images of corporate occasions really simple. Those in attendance simply scan the code on their phones and upload all their photos – there’s no need to create an account or download an app. Equally, we don’t limit photo numbers. There’s also a live gallery option with the chance to approve images before they’re shown. Afterwards, download photos with no compromise on quality or resolution – you’ll have up to a year to do this.

Pricing is clear and transparent – for one straightforward fee, for example, you could use our solution at up to 50 events in a year.