You might think of photo sharing as a social construct. Something that is best suited to groups of friends, or to big events such as weddings or parties. But photo sharing can also play a valuable role in corporate events. 

Wondering how?

Here’s what you need to know about boosting business events with photo sharing. 

The Corporate Benefits of Photo Sharing 

There are so many benefits of corporate photo sharing. The first is that it encourages event attendees to be social and to build relationships with each other. Photo sharing can be used as a valuable form of corporate social networking. 

But from a more practical point of view, corporate photo sharing apps and websites also help you to ensure your images remain safe. If you’re spending a significant sum on a corporate event then why would you take a chance that the images of the event could be lost forever? 

Photo sharing tools also allow for easier image retrieval, and will help to give your corporate events higher visibility too. You can then share the images that you gather on social media and use these to build a buzz about both your brand and your events. Sharing customer photos and event photos can help to form a community with your business at the heart of it. 

Choosing the Best Platform for Photo Sharing 

There are so many photo sharing apps and websites available, so how do you choose the right one for your business? Some top tips when looking for a corporate photo sharing app include thinking about how easy it is to use and thinking about privacy. 

Ease of use should be your top priority because you want to engage as many event attendees as possible. If they have to download an app or go through a lengthy sign-up process then they’re not likely to complete the process. That’s why EventsAlbum is such a good tool—no download or sign-up required. Event attendees can just scan a QR code and instantly share their photos. 

Some businesses will have their event attendees share photos directly on social media. But this doesn’t protect the privacy of your event attendees who might not want their images shared online. And this should be avoided for events about sensitive topics, or events where children will be in attendance. 

Case Studies: Real-world Success

Other businesses have already been successfully using photo sharing websites and apps for their corporate events. Big brands such as Coca-Cola, Google, and Vogue are all well-known for harnessing the power of event photography. But local businesses can also use this to their advantage. 

For many businesses, sharing photos after the event is like handing out a business card—you are reminding customers about your business and your brand, and encouraging them to find out more. 

Conclusion

There are many benefits of photo sharing for businesses. It can promote your events, help to grow your brand and even provide safe storage for those all-important event images. 

To find out more about EventsAlbum and how we can help boost your business events, get in touch today.